Manila, Philippines — SM Department Store formally launched SM Babies Special Moments, January 28, 2013, Monday, at the Manila Peninsula Hotel in Makati City.
Staying true to its tagline “We got it all for you,” SM Department Store adds another feather to its cap with the launch of SM Babies. Although the line has been around for a while under SM Kids' Fashion, SM wanted to give it its own identity and focus on a complete line of apparel that caters specifically to children up to two years of age.
Celebrity mommies tell the audience about their experience shopping at the SM Babies section.
From left to right: Lexi Schulze, Andi Eigenman, and Amanda Griffin-Jacob.
More society moms, from radio anchor to makeup artist, from blogger to magazine editor. Indeed, like the team said, "All types of moms shop at SM, not only because SM has it all, but also because they believe in SM Babies".
To celebrate this milestone, the same team behind SM Kids' Fashion put together a photo exhibit called “Special Moments” at the Manila Peninsula Conservatory. Pilar Tuason, one of the country's most sought-after photographers, shot 14 of Metro Manila's loveliest moms and their little bundles of joy.
“Special Moments” is composed of four different categories that highlights the bond between mother and child—bedtime, playtime, baptismal, and party time.
TV Actress Andi Eigenmann and her lovely daughter Elle.
Andi once again, relating her mommy experience to the media.
Are you a fan of SM Babies? Do you often shop at SM Department store? If yes, then I suggest you like http://www.facebook.com/smbabiesfashion on Facebook to get more updates on your favorite baby brand.