Let us talk about one of my favorite Turkish fashion stores, the brand called Collezione. At first, I thought the Collezione in the Philippines and Collezione in Turkey are the same. They have this small section at SM Department Store where they sell t-shirts under the name Collezione. Later on, I saw Collezione C2 stores that sell the same stuff.
A Collezione store in Taksim Square in Istanbul. Taken during the 2011 Istanbul Shopping Festival. See the ad? T-shirts were as low as 4.99 TL or 114 Php.
Two of my sale finds that summer..
Sailor Striped top - 19.99 TL
Denim Shorts - 34 TL
Their current campaign poster for women.
And for men.
According to hubby, the Collezione store here in Manila is fake. Well, I totally understand his initial reaction because he knows how stylish Collezione Turkey is. We just both didn't know that these brands are not in anyway related to each other nor one of them imitating the other. It was the logo that brought us into confusion.
Clockwise: The old Collezione Philippines logo, Collezione Turkey logo, and the new Collezione with the "C2" logo.
At first, I thought they just "localized" the brand here, but after some investigation, I found out that Collezione Turkey and Collezione-C2 Philippines are really two different companies. Thanks to the history of both stores as stated in their respective websites and to the previous write ups about these two companies.
About Collezione-C2 Philippines from http://www.collezione-c2store.com/
The Collezione brand was established 38 years ago (1972) and was one of the pioneers of local branded garment in the Philippines. Collezione’s specialty is the manufacturing and marketing of men’s t-shirts (with collar and cuff).
Back in 1972, Collezione got its inspiration from world-class brands that could only be admired through the pages of magazines. The importation was very limited during those days and the Philippine population had little access to high quality imported garments. Thus, the company wanted to fill the need of the Filipino people and supply them with high quality, imported looking t-shirt that were locally made.
Jericho Rosales for Collezione C2.
One of the women shirts from the latest collection.
A Collezione C2 store in Glorietta, Makati.
Collezione Turkey History from http://www.collezione.com
Collezione, one of the pioneering brands in the fashion industry in Turkey, began its journey with the objective to become a world brand by opening its first store in Bakırköy in 1987.
Collezione, which has spearheaded the industry by developing creative and innovative approaches and services for 24 years, now has become one of the leading brands in ready –to- wear retailing sector in Turkey with its closed to 100 stores and more than 100 corner stores within the country and with its 48 selling points in 18 different countries.
Collezione, which has adopted and driven by the vision to become “the Leading Brand in Fashion Clothing Market in Turkey by 2015, To Achieve the Top of Mind Awareness, in other words to Strive to Become a Brand that First Comes to Mind and To Become a Global Brand”, is continuing to grow by opening new stores both in Turkey and in diverse locations throughout the world, continuously investing in its infrastructure and by equipping itself with the state of art technologies to deliver its customers a higher quality level service a greater value.
Collezione stores bring together world fashion and young people and people who feel young with the ideal blend and combination of “fast fresh fashion” concept and “fair price” philosophy. Collezione has strengthened its position as one of the leading brands in Turkey not only by embracing the world and hard work towards becoming a world brand but also differentiating itself with its specific fashion and life style brand that reflects the core values of its innovative philosophy.
And.. Philippines is not included in their list of overseas stores.
Collezione Overseas Stores
Collezione Varna Towers
Vladislav Varnenchik Road Varna/Bulgaria
Collezione Albi Shopping Mall
Shopje Road, Veternik/Prishtine/Kosova
Collezione City Park Mall
Autostrada Tirane - Durres, Km.12 Gjokaj-Tirana/Albania
Collezione QTU Mall
Autostrada Tirane - Durres, Km.6 Gjokaj-Tirana/Albania
Mete Adanır Caddesi No:18B (Deniz Plaza yanı) Girne/K.K.T.C
Mehmet Akif Caddesi,Ereş Apt. No:1-2 Dere Boyu Lefkoşa/K.K.T.C.
Collezione Gazi Mağusa
Cahit Sıtkı Tarancı Cad. Umut Berberoğlu Apt. Gülseren Yolu Mağusa/K.K.T.C.
Davit Aghmashenebeli ave., No:89 Tbilisi 0102, Georgia
Collezione TC Shopping Mall
Tbilisi Central Shopping Mall ,2 Vagzali Square. Tbilisi 0102, Georgia
Collezione Goodwill Shopping Mall
Goodwill Trade Center. 1 Qavtaradze Str., Tbilisi 0186, Georgia
Collezione Alandalus Mall
King Abdul Aziz Square, Prince Majeed Street
Collezione Haifa Mall
Palestine Street, No:1 Jeddah Saudi Arabia
Collezione Mall of Dharhan Mall
King Saud Road, P.O. Box: 39450 Dhahran 31942 Saudi Arabia
Collezione Marina Mall
Alkhaleej Road, Dammam/Saudi Arabia
Collezione Al Noor Mall
King Abdullah Road, Second Ring, Madinah P.O Box: 1869 Madinah 41441 Kingdom of Saudi Arabia
Collezione Riyadh Gallery
Junction Of King Fahad Road and King Abdul Aziz Street, 11411-Riyadh / Saudi Arabia
Collezione Sahara Mall
King Abdullah Prince Road, P.O. Box: 803 Riyadh 11421 Saudi Arabia
Collezione Khurais Plaza
Khurais Road, Exit 28. P.O Box: 341904 Riyadh 11333 Kingdom of Saudi Arabia
Collezione Makkah Mall
Al King Abdullah Ibn Abdul Aziz Road Makkah/Saudi Arabia
Collezione Majidi Mall
60. Street, Kasnazan Road Arbil/North Iraq
Collezione Royall Mall
Royall Mall Shorsh Street
Qaerawan St. - Alfwayhat - Belaon in front of the Libyan International Medical Univ.
So there you go. It is clear that Collezione in Turkey, that awesome store that sells lots of affordable fashion pieces, has nothing to do with Collezione C2, a local brand that is famous for patriotic t-shirts. Hubby is definitely wrong that Collezione here or Collezione C2 is fake (he admitted it). Both brands are original but they're not in anyway connected to each other. No comparison as well 'cause Collezione C2 focuses on Philippine themed shirts while its Turkish counterpart is more of current trends.